Apple to rollout retail-based Joint Venture service in coming weeks

There has been quite a bit of noise recently about a quarterly, morning meeting for Apple retail employees scheduled for this Sunday, February 27th. Apple retail staffers have been asked to sign a non-disclosureagreement not a standardprocedurefor such meetings sparking speculation about Macbook Pro, iPad, and other hardware-related unveilings. BGR has learned that the topic in question is a new, retail-based service being called Joint Venture.First rumored back in March of last year, Joint Venture is an extension of Apples current Genius Bar services that is aimed at small businesses and prosumers. Subscribers of the new service will be able to speak with a store-based Apple technician lovingly referred to as Geniuses over the phone for one-on-one consultation and troubleshooting, or they can request an on-site visit. Currently, Apples Geniuses are not allowed to provide support remotely via the phone or in-person outside of Apples retail locations. A source has confirmed that Apple will reveal these plans to retail employees this Sunday, explaining how to properly position, explain, and sell the new offering. Not quite as sexy as new hardware or software, but its something, right?


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