Israelis are now the worlds biggest social network addicts, says new report

israeli flag 1 1 520x245 Israelis are now the worlds biggest social network addicts, says new report

Lots of things come to mind when you think of Israel the Dead Sea, religion and perhaps even conflict but now you can add social media addiction to the list, after a new report concluded that Internet users in the Middle Eastern country are the worlds biggest users of social networks.

One of the many findings from comScores latest report, Its a Social World: Top 10 Need-to-Knows About Social Networking and Where Its Headed, shows that Israelis spent, on average, 11.1 hours using social networks during October 2011. Thats more than double the global average of 5.7 hours, and some way ahead of major markets like the UK (7 hours) and US (6.9 hours).

Slightly behind Israel comes Argentina (10.7 hours), Russia (10.4 hours) and Turkey (10.2 hours). A number of countries within developing markets and particularly Latin America dominate the top ten ranking, as the chart below shows:

top 10 most engaged social media markets worldwide 520x188 Israelis are now the worlds biggest social network addicts, says new report

While Facebook and Twitter have long found Western markets to be digitally saturated with core audiences having signed up some while back it is clear that users elsewhere are more active on the services than those! in the West are. It remains to be seen if this is a honeymoon period effect which might wear off and see usage decrease over time.

Looking at things on a regional level, the interest in social media outside of North America and Europe is even clearer:

TOP SOCIAL NETWORKS BY REGION Israelis are now the worlds biggest social network addicts, says new reportLatin America tops activity, as mentioned earlier, while Asia struggles along at the opposite end of the spectrum, thats despite the Philippines ranking as the sixth biggest social network user.

comScores report claims that the importance of Facebook cannot be overstated, and it is of little surprise to see that most of the countries were users spend significant time on social networks, are also seeing significant increases in Facebook members, as statistics from SocialBakers show. However, of those top ten countries, only Turkey and the Philippines rank with Facebooks top ten markets, which suggests that there could be a whole lot more Facebook users coming on to the service next year.

comScore |Report: Its a Social World: Top 10 Need-to-Knows About Social Networking and Where Its Headed


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