Dark Knight Rises Trailers 12.5 Million Views Breaks iTunes Download Record



The trailer for Dark Knight Rises, the conclusion of Christopher Nolans Batman trilogy, got 12.5 million views through the iTunes Movie Trailers site in 24 hours, breaking the previous record by 2 million.

Warner Bros. and Legendary Pictures released the trailer exclusively to iTunes on Monday, surpassing the record set earlier in the month by Marvels The Avengers. Though Dark Knight Rises doesnt open until next summer, its already been part of an extensive digital campaign. In July, the studios launched the first trailer for the movie via Facebook.

Despite the trailers supposed exclusive status with iTunes, copies have appeared on YouTube, including the version above, which has received close to 2.8 million views so far.

More About: itunes, The Dark Knight Rises, trailers, Video, warner bros

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