The 10 Most-Influential Retailers of the Holiday Season Online


Amazon and Victorias Secret are among the top retailers at least based on their Klout scores that are getting shoppers to talk about them or go to their sites this holiday season.

Klout measured retailers online influence on Twitter, Facebook, Google+, LinkedIn and Foursquare to determine the 10 retailers with the highest Klout scores. The graphic below, however, details just the retailers Twitter activity from the past 90 days.

Amazons score of 82 places them as the clea! r leader , while the nine others fall in the 70s range. The rankings exclude food retailers such as Starbucks and Whole Foods, which have scores of 78 and 75.

Brands with high Klout scores have large, highly engaged audiences, Klouts marketing manager Megan Berry told Mashable Tuesday. The retweet and mentions stats give insight into a brands social media activity a retailer like Amazon is more @mention based, while a brand like ThinkGeek is much more retweet heavy, indicating that they are putting out great content that their audience wants to share.

While the graphic lists the number of retweets and mentions each retailer is attracting on Twitter, Klout also looked at the the number of unique retweeters and unique people mentioning the retailers to find out whether the brands are reaching new audiences and whether those people are influential themselves.

SEE ALSO: Amazons 13 Milestones of 2011 | Klout Launches Sashes and Add a Topic Button

Looking ahead to 2012, Klout is still building scoring models for seven more services that have already been integrated onto Klout users dashboards. Klout also plans to add Quora, Yelp, Posterous, Livefyre, Disqus, bit.ly and other services.

Which brands have you been buzzing about this holiday season? Sound off in the comments.

More About: Business, Holidays 2011, klout, T witter

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Comments

Joey Cook said…
I just used Twitwipe an hour ago after I read your post. My twitter account got hacked last week and I just want to erase the ones that are made by this hacker. Good thing you posted about this application. Thanks again
February 4, 2012 at 8:16 AM
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