Xobni Brings Smartr Social Intelligence Apps to Gmail & Android


Social intelligence startup Xobni first found favor with Outlook and BlackBerry users. Tuesday, the company is extending its contact management and productivity capabilities to those with Gmail accounts and Android devices.

The Gmail and Android applications, branded under a new product suite called Smartr, are designed to give users a complete picture of the people they email or communicate with via mobile.

Smartr Inbox for Gmail, the official release of Xobnis private beta Gmail application, is a social intelligence sidebar for your Gmail or Google Apps account that works as you read and consume email. Its available on Safari, Firefox and Chrome.


In the inbox view, the sidebar displays a grid of photos to highlight the people you communicate with the most. You can hover over photos for a quick glimpse at the person or click a photo to view a full profile. You can also filter the view for a Facebook or Twitter-centric view of your contacts.

In the message view, the sidebar zeroes in on your communication history with a single contact, grabs the persons recent social updates from Facebook, Twitter and LinkedIn, and digs up contact information from previous email messages.

Smartr Contacts for Android also launches in public beta Tuesday. The product is meant to re-envision the mobile phone address book and take it from a context-less contact list to something infinitely more intuitive.

The app analyzes data in your phone and on online networks. It promises to keep contact information up-to-date, allow for better search, rank contacts by importance and show you a contacts profile with latest photos, company info, message history and social updates.

A similar application for iPhone is slated for release later this year.

Xobni competes with Rapportive and Gmails people widget. These latest releases, however, better position the company as a productivity platform that extends beyond a single service or device.

More About: android, gmail, xobni



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