Barnes & Noble Stock Falls 9% After Amazon Tablet Launch


Amazons Fire has claimed a victim: Barnes & Noble.

The booksellers stock was down more than 9% this morning after Amazon introduced its $199 Fire, a tablet that undercuts the Nook Colors price by $50. Amazon also cut the price of its e-Ink Kindle to $80 from $119. The Nook Simple Touch, Barnes & Nobles competitor to that device, sells for $139.

Digital sales, led by the Nook, were a bright spot in Barnes & Nobles fiscal first quarter earnings, which were reported in August. Sales through bn.com jumped 37% for the quarter, compared to the same period in 2010.

Image! courtes y of Flickr, Hey Paul

More About: amazon, Kindle, nook, nook color

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