Black Friday Online Sales Up 24.3%


Black Friday is starting to look a bit more like Cyber Monday. According to IBMs study of 500 retailers, online sales on Friday were up 24.3% over last year, suggesting that people stayed home to avoid the crowds and in-store havoc.

Mobile devices accounted for 14.3% of all online Black Friday traffic, up from 5.6% last year, and they were responsible for 9.8% of online sales. The iPad proved to be the king of post-Thanksgiving retail its users were more like! ly to pu rchase than other mobile users, with conversion rates reaching 4.6%.

Ecommerce sales increased from last year in many retail sectors, from home to apparel to beauty, and web traffic catapulted department store sales to 59% higher than last years Black Friday.

Black Friday was a hot topic on social media channels, too. Visits to Twitter and Facebook were likely to yield chatter about Black Friday sales, out-of-stock items, parking troubles and long lines. The volume of Black Friday dialogue was 110% more than last year, and there was a spike in positive sentiment around and anticipation for Cyber Monday.

Did you use your mobile device to shop on Black Friday? Are you holding out for Cyber Monday? Let us know in the comments below.

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