Lady Gaga Takes Top Honors at MTVs Digital Music Awards


In a move that surprised no one, Lady Gaga came out the victor at MTVs newly launched O Music Awards, taking home Most Innovative Artist and Must Follow Artist on Twitter.

The new event, which honors achievements in digital music, kicked off Monday, at which time MTV started announcing winners. I took part in a panel that chose Most Innovative Music Video (Andy Grammers Keep Your Head Up won).

Thursday night, however, more awards were meted out in Las Vegas, including: Kanye West (Best Tweet), Lonely Island (Funniest Music Short), 30 Seconds to Mars (N! SFW Musi c Video), Aquarium Drunkard (Best Independent Music Blog) and MJJ Fan Community (Best Fan Forum). Check out the dedicated site for the full list.

Awards were largely decided via fan vote at OMusicAwards.com, social media venues and via mobile. On Friday, prizes for Best Music Hashtag, Best Remix and Best iTunes LP will also be announced.

To be honest, were a bit disappointed with some of these winners. For example, modern-day Robin Hood Lady Gaga seems an obvious choice for Most Innovative Artist, but what about some of her competitors? iamamiwhoami went viral for her YouTube videos, building buzz via mystery, The Flaming Lips are releasing new songs via gummy skulls and whatnot, and Odd Future just started its own record label.

Granted, innovative is open for interpretation (I still hold that The Wilderness Downtown or Knight of Wands should have won Most Innovative Music Video), but it would have been nice to see some less obvious champions win this race. The Grammys managed to surprise us with Arcade Fires win even if the band did baffle the web in the process.

More About: 30-seconds-to-mars, andy-grammer, Aquarium-Drunkard, iamamiwhoami, kanye we! st, Lady Gaga, MTV-OMA, Odd Future, pop culture, The-Flaming-Lips

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