Indian e-commerce website Flipkart adds prepaid Wallet feature
Flipkart has added a prepaid Wallet feature to its e-commerce platform that allows shoppers to store money on the site and use it to purchase items, without having to reach for their credit card for each transaction, according to a MediaNama report . Flipkart, the first billion dollar Internet company from India, is by far the leading online store in the nation.Founded by former Amazon employees Sachin and Binny Bansal in 2007, it expects to increase its sales tenfold in the ongoing fiscal year to about $100 million by March 2012. It already offers shoppers the convenience of Cash on Delivery (CoD), using whichfor a small feethe shopper can choose to pay for purchases in cash when they have been delivered to their doorstep. This is in addition to the usual credit and debit card and net banking options that the service also offers to online shoppers. The newly launched Wallet aims to make online payments easier and more secure for customers by sparing them the hassle of fetching thei...
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