Netflix CEO Reed Hastings Reflects on What Went Wrong


Netflix CEO Reed Hastings says entrepreneurs cant be afraid to move fast on enormous opportunities, even when mistakes are made.

At the f.ounders conference in Dublin, Hastings openly discussed the controversies that have erupted at Netflix since its decision to raise prices. He explained that like him, many people will make mistakes and have to apologize if the goal is to move fast and seize opportunities.

You have to keep trying, Hastings told a small audience of prominent startup founders. You cant be afraid to make mistake! s. Every entrepreneur is about creating change.

Hastings explained the world is moving towards faster Internet connections and mobile devices pointing out 5 billion people are active mobile phone users and that Netflix has to be positioned to seize the opportunities these changes represent. That means moving fast, making mistakes and focusing on the digital side of the business, rather than the still-lucrative DVD arm of the company.

Hastings hopes that, as more people gain smartphones and broadband connections, they will become Netflix subscribers. Its important to note Hastings isnt thinking about Netflixs growth in terms of months or years, but the next two decades.

We have to go country by country and build a subscriber base, Hastings told the audience. The next step towards Netflixs international expansion starts early next year with the launch of Netflix in the UK and Ireland.

Hastings also told the audience of entrepreneurs that honesty, simplicity and culture are fundamental to building a great business, even at scale. He thinks of his marriage counselor as a CEO mentor because his counselor taught him to confront dishonesty and superficiality. This helped him get his marriage and his life back on track and make Netflix a more honest company.

Those values were put on public display in 2009, when Netflix released an internal presentation that discussed its philosophy on management and culture. The unusually honest presentation explains that Netflix is a team, not a family, and that the company doesnt care how many hours its employees are at the office as long long as they perform.

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Kicking It Off With a Panel




f.ounders, an intimate conference for 150 of the world's most prominent technology and startup founders, kicked off the first night with drinks, appetizers and a panel that included Bebo co-founder Michael Birch and Angry Birds co-founder Mikael Hed.

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