Surprise! Old Spice Guy Isaiah Mustafa Keeps His Crown [VIDEO]



We can all breathe easy now. After four days of back-and-forth between Old Spice Guy Isaiah Mustafa and wannabe Old Spice guy Fabio, the former has regained the crown.

The contest, which The Associated Press described as a Hunk Off, encompassed more than 100 videos from the two, culminating in some slapstick with a giant dinosaur bone.

The flurry of activity, which included videos where both responded to fans tweets, came after many advertising pros wondered how the Procter & Gamble brand and ad agency Wieden + Kennedy would follow 2010s uber-successful The Man Your Man Could Smell Like campaign.

So the real question is: Did Old Spice win this round? Let us know in the comments.

More About: advertising, Isaiah Mustafa, MARKETING, old spice, old spice guy, twitter, wieden & kennedy, youtube

For more Business & Marketing coverage:



Comments

Post a Comment

Popular posts from this blog

12 startup founders discuss working on Christmas Day

Image
Well, it would seem a trifle rude to not begin proceedings with a warm Merry Christmas. But I must askwhat the hell are you doing reading this when you should be playing your new Nintendo 3DS, or guzzling that tenth mince pie of the day? But then, you will probably ask what the hell am I doing here writing this piece on the holiest of holy-days. My excuse? I love what I do, so its not like Im really working per seplus, I actually prepped much of it yesterday. And your excuse is likely along the lines of I love all things tech, why would I switch off just because my calendar says December 25? Fair point. Confucius once said: Choose a job you love, and you will never have to work a day in your life. Nice sentiments for sure, but theres still the issue of a healthy work/life balance to contend with even for startup founders. So I asked a handful of founders and CEOs whether they would be working on Christmas Day this year, or whether theyd treat themselves to a day off. I mean, it is a...
Keep reading

Flipboard needs to branch its content out from US/UK, heres why

Image
Earlier this month, an eagerly anticipated iPhone app was finally launched as Flipboard took its highly acclaimed iPad app to the phone. The app has been out for a few weeks and, with the deafening chorus of cheers fading, Ive found myself shunning its beautiful and innovative design for the simple fact that its content isnt relevant enough for me. Compared to Zite , which may not be as aesthetically pleasing, Flipboard comes up wanting on content. Zite is, among others , an app which aggregates content from my social web Twitter, Google Reader and others giving it to me in a magazine style layout. Though it lacks the page flipping ingenuity of Flipboard, the reading is more varied, which is ultimately what Im looking for from a social magazine. There is credit to be given to Flipboard however, as it is addressing the issue by building an editorial team, as its founder told Robert Scoble recently . The company has also started curating content publicly too, with @flipboardtech cura...
Keep reading

Digitimes: Apples iPhone 5 to include smaller screen and metal chassis

Contray to previous reports that suggested Apples next-generation iPhone would include a 4.2-inch touch screen panel, Asian technology publication Digitimes reports that the device will feature a smaller 4-inch panel, adapting the rear of the device to ship with a metal chassis instead of reinforced glass. Digitimes points out that the many of the rumoured specifications expected to be featured in the iPhone 5 are the markets expectations, with sources indicating that the device will possibly adopt a significantly smaller screen than first imagined: The sources pointed out that the upcoming iPhone will not have many differences compared to iPhone 4 in terms of components and the panel will still be less than 4-inch. The iPhone 5 will adopt a 3.5- to 3.7-inch panel with a design to allow the bezel of the panel to become thinner and make the screen look larger. The inclusion of a metal back will divide opinion, given suggestions that Apple had intentionally utilised glass designs to boo...
Keep reading