Foursquare & Groupon Hook Up for Real-Time Deals [EXCLUSIVE]


Foursquare users in the U.S. and Canada will start to see Groupons daily deals in the Explore tab of the application and on Foursquare.com beginning Friday, Mashable has learned.

Groupon has become Foursquares sixth and latest daily deals partner. The IPO-primed market leader in its growing industry was notably absent when Foursquare first rolled out daily deals from LivingSocial, Gilt City, AT&T Interactive, BuyWithMe and Zozi earlier this month.

Grou! pons reg ular daily deals and its newest real-time, location-based Groupon Now offers have gone live for users in the Chicago area. All Foursquare users in the U.S. and Canada can expect to see Groupon deals alongside the deals of Foursquares five other partners by Sunday.

Mashable first discovered the active Groupon deals Friday morning. Weve since confirmed with Foursquare that a partnership with Groupon is in place. Groupon will share revenues with Foursquare, just like the startups other deals partners, splitting an undisclosed amount for each deal sold.

The mutually beneficial relationship will help Foursquare replenish its deals stock and net it access to offers from the current mayor in the deals space. Groupon, in turn, will gain added exposure and reach audiences not already subscribed to its email list.

Foursquares goal is to help people connect in the real world, discover new places, and save money through Specials and Deals. Were excited that Groupons daily deals and real-time deals will now be included in our Deals platform, a company spokesperson said, when reached for comment.

Fridays release confirms what has long rumored: Groupon and Foursquare have been in talks for some time. Reports have also previously speculated that Groupon is attempting to acquire Foursquare.

Image courtesy of Flickr, seanaes

More About: advertising, daily deals, foursquare, groupon, Gr oupon Now, MARKETING

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